'Top-Secret' Luke Combs Music Video 'Easter Eggs' Revealed

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One of Luke Combs’ biggest songs reflects on a hypothetical interview question: “What would you do if you weren’t doin’ this?” Pondering the question, the country hitmaker responds that there’s nothing he’d rather do than perform country music: “I’d have a Friday night crowd in the palm of my hand/ Cup of brown liquor, couple buddies in a band/ Singin’ them same damn songs like I am now/ I’d be feelin’ on fire on a hardwood stage/ Bright lights like lightning runnin’ through my veins/ At the Grand Ole Opry or a show in some no name town/ I’d still be doin’ this if I wasn’t doin’ this.”

Combs performed the song for the first time live during the 55th Annual CMA Awards in November 2021. Before that, the song was a “top-secret” project that Combs and his team kept under wraps before unveiling it to fans. Combs just shared a new video on Wednesday (March 16), revealing all of the “Easter Eggs” he planted throughout the video for “Doin’ This.” One of the biggest was that the video be a tribute to Adam Church, who helped Combs get started in music at Appalachian State University. Family footage was filmed at Church’s home in Boone, North Carolina. Church’s wife made “a great co-star — but their daughter stole the show.” Filming crews helped Lily focus on a phone by playing an episode of Teletubbies, which the production team edited out later.

“Because the song was unreleased, production of the music video was kept top-secret,” the new video revealed. “In order to not draw attention, Luke’s performance is in an abandoned warehouse on the outskirts of Nashville, Tennessee.”

Combs’ parents attended the warehouse performance, and his mom cried tears of joy as she watched her son deliver his rendition of the sentimental track. The video also included concert footage from Combs’ first headlining stadium show at Appalachian State’s Kidd-Brewer Stadium, which Combs has hailed “the No. 1 show that I have ever played in my entire life.” At one point, Church lip-synched “Doin’ This” on stage, but the new “Easter Egg” video shows that there was actually no music playing “because of the song’s secretive nature.”

“We played every bar in that town so this was a huge full circle thing for me,” Combs said. Watch his new video here: