Dolly Parton just announced her newest project: a line of pet products with “a little ‘Dolly’ flair.” The country music legend unveiled plans for Doggy Parton on Wednesday (August 31), teaming up with SportPet Designs to make it happen. Doggy Parton will feature apparel, accessories, toys and other items inspired by the “Jolene” singer, available via Doggy Parton and Amazon (with additional retailers to be announced, according to a press release).
“'Puppy Love' was my very first record and 6 decades later, my love for pets is stronger than ever. This inspired me to start my own line of Doggy Parton apparel, accessories, toys and more with a little ‘Dolly’ flair,” Parton said in a statement. “Part of the proceeds will support Willa B Farms, a rescue where animals in need find never-ending love. Don’t we all need that?”
Some of the Doggy Parton proceeds will go to Willa B. Farms, a rescue organization that offers loving homes to displaced animals, according to the release announcing Parton’s new pet line. The grassroots nonprofit organization “is dedicated to improving the lives of homeless, neglected, abused and abandoned animals,” its website reads. “Headquartered in Old Hickory, TN, Willa B. Farms rescues and rehabilitates animals, one by one, offering them a loving, caring environment where they can recover and thrive.”